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Increasing Customer Loyalty in the 'Age of Experience'
In the ongoing battle for market share, brands pour over metrics and tweak strategies to increase customer loyalty. The stakes are high, customer acquisition costs are expensive and most businesses can’t afford to lose sales to competitors. With prices commoditized in many industries, today’s battleground is centered squarely on customer experiences.
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Kroger offers 2-for-1 stock split, boosts dividend
The largest supermarket operator in the United States is on fire, so it makes sense that the Kroger Co. approved its first stock split in 16 years and a 13.5% dividend increase.
The company announced that its board of directors approved an increase to the company's quarterly dividend, a two-for-one split of its common shares, and a new $500 million share repurchase program.

