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Firehouse Subs enters Charlottesville, Virginia, market
Charlottesville, Va. — Firehouse Subs has signed a 2,264-sq.-ft. lease for its first location in Charlottesville, Virginia — at 100 Shoppers World Court.
Divaris Real Estate’s Richmond, Virginia, office represented Firehouse Subs in the transaction. Divaris (www.divaris.com) has represented Firehouse in the site selection and lease negotiations for the majority of its Hampton Roads sites and for several locations in the greater Richmond area.
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Wendy’s completes social film promotion
Dublin, Ohio - The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, featuring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel. To promote the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s.
Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.