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Subway launching omnichannel Taylor Swift promo
Milford, Conn. – Subway Restaurants is partnering with Diet Coke in a new omnichannel promotion with a grand prize of meeting pop singer Taylor Swift in person. The #MeetTaylor contest, which runs Oct. 1 – Nov. 15, includes restaurant, social, online, TV and radio promotions.
Limited-edition Diet Coke cups will feature Swift’s likeness and also will carry specially-marked codes for a chance to win, daily in October, a meet and greet opportunity with Taylor Swift on her 2015 concert tour.
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Report: Data breach hits Jimmy John’s
Champaign, Ill. – Quick-service chain Jimmy John’s Gourmet Sandwiches reportedly had customer credit card information stolen from its payments systems at 216 of its 2,000 stores by hackers. According to Bloomberg, log-in credentials from a payment systems vendor were used by hackers to infiltrate POS systems at its stores between June 5 and Sept. 5.
Jimmy John’s first learned of the breach on July 30 and has been using forensics experts to investigate it. The retailer says the breach has been contained.
