Restaurant

Los Angeles – Fast casual pizza chain PIzzaRev has launched the delivery of online and mobile orders through Postmates, on-demand delivery service. The partnership ensures PizzaRev customers a flat $4.99 delivery fee, and the service is currently available for seven PizzaRev restaurants in the greater Los Angeles market.  

Dallas - Justin Lambeth has been appointed as chief marketing officer of Corner Bakery Café.

Lambeth joins Corner Bakery Cafe following several leadership roles at PepsiCo Inc., where he was responsible for marketing, consumer engagement and shopper marketing for the company's Quaker Division as chief marketing officer.

Prior to his work with the Quaker division, Lambeth held the role of VP at Frito-Lay, as well as leadership roles at H.J. Heinz and Nabisco Inc.
 

Spartanburg, S.C. – Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.” The Denny’s Instagram channel will be posting a series of exclusive clips for followers throughout the partnership.

Seattle – Starbucks Corp. is taking the bakery store brand it acquired in 2012 in house. The coffee giant said it plans to close all 23 La Boulange retail (bakery café) locations, as well as the two baking facilities serving the locations, by the end of September. The retailer said it determined that La Boulange stores are “not sustainable for the company’s long-term growth.”

Ann Arbor, Mich. — Some people love pizza so much they get emotional about it. Now Domino’s Pizza is letting them express those emotions by placing preset delivery orders via pizza text emoji.

Customers who opt into Domino’s new mobile text ordering service and add their mobile number to their online “pizza profile” can also reorder their established Easy Order by texting the phrase “Easy Order.”

Seattle – Starbucks Corp. is expanding its mobile order and payment service to about 3,400 stores in 21 new states in the southern and central United States. The company launched mobile order and payment feature as a pilot in Portland, Ore. in Dec. 2014.

The mobile payment feature allows Starbucks mobile app users to place their order in advance and pick it up at a selected Starbucks location. It is integrated into the Starbucks app and loyalty program.

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.

Ridgefield, Conn. — Chick-fil-A will open its first restaurant in New York City this July. The 13,000-sq-.ft. restaurant on Sixth Avenue at West 37^th Street was built by Schimenti Construction, which is also constructing a second Chick-fil-A, in Port Jefferson, N.Y., also due to open this summer.