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Don’t tell the kids: Mom and Dad are getting ready for school
Los Angeles - Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.
According to the new Consumer Pulse survey of parents with kids in grades K-12 and college from Rubicon Project, 56% of respondents said they plan to spend more money per child than they did last year to prepare the students for the upcoming school year.

