LVMH fashions smart personalization strategy with Google Cloud

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

A global luxury powerhouse is partnering with Google Cloud to develop cloud-based artificial intelligence (AI) solutions.

France-based LVMH Moët Hennessy Louis Vuitton and Google Cloud will tailor new AI solutions designed to enable each of LVMH's “maisons”—the company's individual luxury brands—to create personalized customer experiences that foster long-term growth. LVMH intends the new AI and machine learning (ML) technologies to enhance demand forecasting and inventory optimization, as well as elevate customer experiences through personalization, while fully meeting its privacy and security requirements.

LVMH will also use Google Cloud to modernize components of its IT infrastructure, as well as enable the development of new business use cases at scale. As part of the partnership, the retailer will receive Google Cloud upskilling and certification programs for its brand teams. In addition, both companies will explore co-innovation opportunities and launch a Data and AI Academy in Paris.

"This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area,” said Toni Belloni, group managing director, LVMH. “By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalization, and luxury are synonymous, and that will always remain true. The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience.”

“We are proud to be entering into such an innovative and extensive partnership with LVMH to power its innovation through cloud technology and AI capacities. Together, we can help drive the future of customer experience in the luxury industry," said Thomas Kurian, CEO, Google Cloud.