Lululemon sets milestone store opening
Lululemon continues its international expansion.
The athleisure retailer will open the 100th location in its Europe, Middle East, and Africa (EMEA) market on March 13, in Warsaw, Poland. The store, opened through through its franchise partnership agreement with Arion Retail Group, will be the first Lululemon store in the country.
The Poland store opening follows the company’s announcement last year to expand its international presence in 2026 with six new market entries – a record number for the brand in a single year – through its franchise partnership model. In addition to Poland, planned market entries this year include Hungary, Romania, Greece, India and Austria.
Lululemon is expanding as it continues its search for a CEO, following the departure of Calvin McDonald on Jan. 31. McDonald, who had served as CEO of the company since 2018, is set to take the reins of The Wella Company on April 2.
Across EMEA, Lululemon stores are a blend of company- and franchise-operated locations. The retailer opened its first EMEA location in 2014, in London’s Covent Garden in 2014, and currently has stores across 19 EMEA markets.
Earlier this month, Lululemon opened its latest company-operated store in London on High Street Kensington. It’s the brand’s 13th location in the city, reinforcing London’s importance as a key city for the brand.
“As we continue to see strong demand for Lululemon across the region, we’re thrilled to grow our physical presence in Europe with the opening of the 100th store in EMEA, and first location in Poland, nearly 12 years after opening our first store in the region,” said Sarah Clark, senior VP EMEA, Lululemon. “We continue to see significant opportunity within EMEA as we scale our international business. With this new store, we look forward to new guests across the region being able to experience our high performance and high style products, alongside our community-led experiences rooted in movement and wellbeing.”
