Lululemon to open stores in six new global markets in 2026
Lululemon is accelerating its international expansion.
The athleisure retailer plans to expand its global presence in 2026 with six new market entries through its new franchise partnership model agreements. It’s a record number for the brand in a single year, the company said, and follows its entry into Italy this summer, along with recent openings in Denmark, Turkey and Belgium through franchising. The announcement also follows the news that Calvin McDonald will step down as CEO, effective Jan. 31.
[READ MORE: Lululemon CEO to step down — interim chiefs named]
Lululemon plans to launch in Greece, Austria, Poland, Hungary, and Romania next year with partner Arion Retail Group. Also, as previously announced, it will enter India through a partnership with Tata CLiQ.
Customers across Greece, Austria, Poland, Hungary and Romania will have access to the brand’s full range of products online through lululemon.eu. Customers in India will be able to digitally shop the brand through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.
“As we continue to see strong demand for the Lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, senior VP, EMEA, Lululemon. “Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”
Market expansion is a key pillar of Lululemon’s growth strategy. With a presence in more than 30 markets around the world, the brand has a established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland.
In keeping with its “holistic” approach to physical, mental, and social wellbeing, this community-first model will remain central to how the Lululemon brand enters new markets in 2026 with its partners, the company said. Preparations for the new openings will continue into next year, with details on store locations, timelines, and community activations to be shared in 2026.
