Vineyard Vines celebrates 'Jaws' film with omnichannel collection
You may never go in the water again, but Vineyard Vines has a new limited edition product assortment tied to the 50th anniversary of "Jaws" you can wear on the beach.
The coastal-themed apparel brand is collaborating with Universal Products & Experiences to celebrate the 50th anniversary of the 1975 summer blockbuster film “Jaws.” An exclusive "Jaws" Vineyard Vines collection includes a range of iconic apparel and accessories for men, women and kids featuring short-and long-sleeve t-shirts, sweatshirts, polos and hats.
The initial collection is currently available on the Vineyard Vines e-commerce site, with select styles offered in Vineyard Vines retail locations. A second exclusive drop featuring additional limited-edition styles will occur Friday, June 27.
"I was just a kid and Ian was born only a few months later when Steven Spielberg came to Martha's Vineyard to film 'Jaws' in the summer of '74," said Shep Murray, co-founder of Vineyard Vines. "Some of our closest family friends were part of the production, and the stories that came out of it are still legendary. We're excited to celebrate the anniversary of this iconic film with a collection that captures its legacy."
Vineyard Vines will host and participate in a series of events across the country throughout the summer, including special events on Martha's Vineyard, Mass. during Amity Week (June 20 - 29), in Vineyard Vines stores across the country and at "Jaws" movie screenings in partnership with Alamo Drafthouse and Universal Products & Experiences.
"’Jaws' isn't just our favorite movie, it's a part of our story," said Ian Murray, co-founder of Vineyard Vines. "Our roots are on Martha's Vineyard, where 'Jaws' was filmed, and this collaboration is a celebration of storytelling, summer, and the shared spirit of adventure that's always inspired our brand."
Vineyard Vines also recently teamed up with legendary rock band the Grateful Dead to offer an exclusive range of apparel and accessories for a limited time in honor of the Grateful Dead’s 60th anniversary.
[READ MORE: Vineyard Vines launches limited-edition Grateful Dead capsule]
Founded in 1998 on Martha's Vineyard, Mass. by brothers Shep and Ian Murray, Vineyard Vines products are available in over 600 specialty and department stores worldwide, through a seasonal catalog, online at vineyardvines.com, and in 126 freestanding retail stores.
