Kroger launches virtual nutrition coaching program for loyalty members
Kroger is looking to help customers achieve their health and wellness goals with digital support.
Kroger Health, the healthcare division of The Kroger Co., is introducing a new offering called “OptUP Your Nutrition,” a new free nutrition coaching program that provides customized nutrition tips and tools designed to support healthier eating.
The program provides Kroger Plus loyalty customers a free 30-minute virtual nutrition coaching session with a Kroger Health registered dietitian.
"Our customers are looking for ways to improve their overall health and achieve their wellness goals," said Colleen Lindholz, president of Kroger Health. "OptUP Your Nutrition is designed to equip every customer with the tools and information they need to make smarter, more informed nutrition decisions. By helping people take small, meaningful steps toward healthier eating, we are making it easier to support their total well-being and long-term health journey."
Coaching topics include healthy eating, affordable and meal planning recipe tips, and helping to make healthy shopping easier and more fun. In addition, dietitians will demonstrate how customers can use the Bitewell FoodHealth Score, which scores products based on the nutrient density and quality of ingredients in the food and Kroger has implemented in a first-of-its-kind partnership.
Kroger dietitians will also introduce participating customerts to MyNutrition Insights, designed to help shoppers better understand the nutritional value of purchases while tracking them over time.
In July 2023, the grocer introduced Kroger Health Savings Club (KHSC), a membership program developed with the goal of providing members and their families with savings on commonly prescribed medications. The savings program aims to make medications more affordable and accessible for members and their families.
"At Kroger Health, we are dedicated to making healthy living easy and accessible for everyone," said Laura Brown, head of nutrition, Kroger. "OptUp Your Nutrition offers our customers a unique way to receive credible, customized nutrition information that can make a lasting, positive impact on their family's health and well-being at no cost and from anywhere they can connect online."
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Kroger Health, the healthcare division of The Kroger Co. operates more than 2,200 pharmacies across 35 states and The Little Clinic offers telehealth services in nine states and operates more than 220 in-person clinics in eight states.
