Krispy Kreme is about to open up for business in Times Square — 24 hours a day, seven days a week.
The company’s Big Apple outpost, on Broadway and 48th Street, will debut on Tuesday, Sept. 15. The 4,500-sq.-ft. store will feature the world’s largest “hot light,” immersive and interactive digital experiences and exclusive merchandise as well as the brand’s iconic doughnuts.
The location will showcase the doughnut-making process from start to finish, from the mixing of raw ingredients to the brand’s iconic glaze “waterfall.” Customers will be able to enjoy their purchases while sitting in a stadium-styled seating area designed as the world’s largest Krispy Kreme doughnut box. For customers on the go, the flagship will feature an exterior window for curbside ordering and pick- up and an interior grab-and-go counter.
The opening of the flagship, which is expected to serve more customers annually than any other Krispy Kreme location in the world, had been scheduled for May. But it was pushed back due to the pandemic.
With safety of customers and employees being the top priority, Krispy Kreme will implement a plan designed to keep everyone safe by controlling crowds, including remote queueing and providing customers the ability to reserve a time to visit the shop online. Krispy Kreme will provide more details on this closer to the grand opening. The shop also has a “grab-and-go” counter and window for curbside ordering and pick-up.
Inside the store, Krispy Kreme will adhere to COVID-19 regulations and guidelines provided by the city and CDC, including employee health screenings at the beginning of shifts, washing hands regularly, wearing face masks, social distancing floor stickers, protective barriers at ordering points, and additional disinfecting throughout the shop.
The Times Square shop is part of Krispy Kreme’s 2020 expansion in New York City, which by the end of the year will total eight shops from uptown to downtown, including the brand’s remodeled Penn Station location.
Krispy Kreme Doughnut Corp has nearly 1,400 retail shops in 33 countries.