Kohl’s joins other retailers in kicking off holiday deals in October

Early holiday promotions are fast becoming a trend in the retail industry.

Kohl’s will launch its holiday savings offerings starting in early October. From October 6 through Christmas Eve, customers will find items on sale or an offer at Kohl’s every single day, the retailer said. (Walmart and Target and Amazon are also jumpstarting holiday deals in October. And Amazon is offering a holiday version of Prime Day in October.)

In addition, and for the first time, shoppers can earn Kohl’s Cash every single day between Cyber Monday (Nov. 28) and Christmas Eve. Also new this year, Kohl’s will offer deals on toys every week in October through December. The company’s holiday toys assortment features more than 100 exclusive-to-Kohl’s items.

Kohl’s is also launching a Lego promotion called “Bricktober,” which features twice as many Lego products at select stores as in previous years, with 20% discounts on some Lego products.

Kohl’s and other retailers are jumpstarting holiday promotions amid forecasts that inflation-weary consumers will start their holiday shopping earlier than ever this year, with saving money a top priority.

[Read More: Expect holiday shoppers to shop earlier, look for deals more than ever this year]

“Holiday is always a time when Kohl’s shines its brightest, and this year, we will once again put our best foot forward to welcome the millions of customers who shop with us during the season,” said CEO Michelle Gass. “We know value will be more important than ever to the millions of customers who shop Kohl’s this season. Whenever customers choose to shop for the holidays, they can feel confident that Kohl’s will deliver the incredible value we are known for on the gifts that are at the top of everyone’s list.

Earlier this year, Kohl’s enhanced its no-fee Kohl’s Rewards program, offering all members that use their Kohl’s Card an elevated earn rate of 7.5% Kohl’s Rewards on every purchase. This holiday season will be the first that members can take advantage of the perk.

Kohl’s Rewards balances are converted and issued in $5 increments of Kohl’s Cash coupons on the first day of the following month, valid for 30 days. This means that if a Kohl’s Rewards member chooses to start their shopping in October, they’ll earn 7.5% Kohl’s Rewards with their Kohl’s card, and these earnings will turn into Kohl’s Cash on November 1, furthering their savings throughout the next month, including stackable savings on Black Friday and Cyber Sale deals.