Kohl’s commits $5 million to omnichannel health initiative

Kohl’s Corp. is further funding its “Kohl’s Healthy at Home” healthy equity program.

Launched in 2019, Kohl’s Healthy at Home focuses on health equity and works in partnership with schools and community partners to provide physical and mental well-being resources designed to help families across the country live healthier lives. 

The department store retailer is now pledging $5 million over the next three years to renew its support for the Alliance for a Healthier Generation (Healthier Generation), its national non-profit partner in the initiative.

The partnership is centered around Kohl's Healthy at Home, which provides a collection of tools in English and Spanish tailored to families on topics such as eating healthy, staying active, mental well-being, social-emotional health, and identifying stressful feelings.

Since the partnership began, Kohl’s has provided more than $12 million in funding to Healthier Generation. Over the past five years, this funding has allowed Kohl’s and Healthier Generation to:

• Expand and scale Kohl’s Healthy at Home program to provide a multimedia hub of proven tips, activities, and resources for parents and caregivers in English and Spanish to help youth learn how to manage their physical and mental well-being.
• Provide resources to help students improve their mental health by recognizing and managing stress, social pressures and emotions.
• Premiere the “Healthy at Home” cooking series produced by Healthier Generation in partnership with Los Angeles Unified School District on PBS affiliate KLCS-TV.
• Create the Kohl’s Healthy at Home text message service to send free health tips and tools weekly to caregivers of school-age children.
• Provide more than 30,000 schools, districts, and community organizations with health and wellness resources for educators and families.

"Creating healthier communities and supporting family wellness are cornerstones of Kohl’s philanthropic work, and we are proud to continue our work alongside Alliance for a Healthier Generation to make this a reality," said Christie Raymond, Kohl’s chief marketing officer. "Through our partnership, we are bridging the gap between educators and families by providing essential educational tips and resources for youth to establish healthy lifestyles from a young age. Together, we can ensure that future generations have the skills and knowledge necessary to maintain their physical and mental health while living happy lives."

"We are honored to continue our collaboration with Kohl’s and further our mission of supporting families in staying active, healthy, and resilient in mind and body," said Kathy Higgins, chief executive officer at Healthier Generation. "Ongoing support from Kohl’s underscores our shared commitment to enhancing community well-being and ensuring that families and schools remain in partnership on the path to living healthier, happier lives."

Kohl’s national nonprofit partners – Alliance for a Healthier Generation, Boys & Girls Clubs of America, and National Alliance on Mental Illness – are funded through Kohl’s Cares Goods for Good merchandise, along with Kohl’s Giving Programs and partnerships with select nonprofits. 

According to Kohl’s, its Kohl’s Cares merchandise program has raised nearly $430 million since its inception more than 20 years ago; 100% of the net profit from the sale of Kohl’s Cares books and plush toys has been given to nonprofits that support the health and wellness of families nationwide.

Based in Menomonee Falls, Wis., Kohl's operates more than 1,100 stores in 49 states.