Kendra Scott expanding new Yellow Rose store concept across Texas
Kendra Scott is expanding the new Western-inspired brand extension it debuted last year.
Yellow Rose by Kendra Scott has opened a flagship location in the company’s hometown of Austin, Texas. The opening follows the brand’s launch on the Texas rodeo circuit in January 2023, and the success of its in-store shop at the Kendra Scott flagship in Austin.
Additional Yellow Rose locations are set to open in Dallas and Houston in winter 2025. A location is reportedly planned to open in Nashville as well.
"This is more than just a store; it's a love letter to Texas and a tribute to the incredible journey I've been on over the past two decades," said Kendra Scott, founder and chief creative officer, Kendra Scott LLC. "We've built a vibrant community around our passion for design and artistry, and we can't wait to share this new space with everyone who has supported us along the way."
Named after Scott's Texas family ranch and located across the street from the original Kendra Scott store, the Yellow Rose store reimagines Western style with product categories including hats, footwear, home goods, apparel, jewelry and more. The designs embrace an eclectic twist on traditional Western wear that celebrates the strength and individuality of the women who wear it. The store features include a hat bar where customers can customize their cowgirl hats with feathers, pins, bands and their initials.
“Yellow Rose by Kendra Scott has strived to put the modern cowgirl front and center, right where she belongs,” the company stated. “The designs embrace an eclectic twist on traditional Western wear that celebrates the strength and individuality of the women who wear it.”
Rooted in Scott’s Texas heritage, the Yellow Rose store is described a testament to her self-made success and commitment to her community, highlighted by her contributions of over $70 million to worthy causes and the establishment of 148 stores nationwide. With philanthropy at the forefront, every purchase at Yellow Rose gives back and empowers women. The brand has partnered with Nest's Women of the West fund to provide mentorship, coaching, funding and peer support for the next generation of U.S. artisans, makers and entrepreneurs in the American West.
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Kendra Scott LLC was founded in 2002. It operates 148 stores nationwide and also sells through wholesale partners that include Neiman Marcus, Nordstrom, Bloomingdale's, Dillard’s and specialty boutiques.
