First Look: Swiss sports brand On continues U.S. store expansion
On has added two flagships to its U.S. store fleet — including its largest location to date.
The fast-growing Swiss athletic brand opened its third New York City outpost, a 4,596-sq.-ft. flagship in Manhattan’s Flatiron neighborhood. Housed in a registered 1930s landmark building, the On team preserved the original architectural elements — such as columns and moldings — while integrating modern, Swiss-inspired features.
Expansive windows offer prime visibility into the store (On’s largest yet) and dynamic storytelling opportunities. Nature-inspired details inside reflect the urban environment familiar to local runners, merging On’s aesthetic with the character of the neighborhood.
The new Flatiron location joins On’s other New York locations in SoHo and the Williamsburg section of Brooklyn.
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Image courtesy of On. -
Image courtesy of On. -
Image courtesy of On.
Chicago
Located in the heart of Chicago’s Rush Street district (and just in time for the city’s marathon), On’s flagship spans 4,553 sq. ft. The store design pays homage to Chicago’s rich industrial and design history through its open gray ceiling, colorful walls and wood accents, all inspired by the city’s iconic bridges.
Outside of the shopping experience, the new On locations will also provide a place of connection and community to inspire movement, the company said. Both stores will host On’s popular weekly Run Club in addition to regular events, group runs and movement sessions with local partners and ambassadors.
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Image courtesy of On. -
Image courtesy of On. -
Image courtesy of On. -
Image courtesy of On.
“These flagship stores are a testament to On’s growth in the Americas, and we couldn’t be more excited to expand our brand presence in two iconic cities,” said Dan Schade, general manager of On Americas. “These spaces are more than just stores — they’re where the full expression of the On brand comes to life, embodying everything we stand for: premium design, high performance and sustainability, tailored to meet the needs of our customers and foster community in each market.”
In addition to New York and Chicago, On has stores in Los Angeles; Miami; Portland, Ore.; and Austin, Tex. The brand also operates stores in Europe and Asia.
