Kendra Scott brings a bit of Texas up north with opening of new retail concept

Kendra Scott has unveiled the first stand-alone version of its new Southwest-inspired jewelry and accessories brand.

Yellow Rose by Kendra Scott has opened a pop-up on Spring Street in downtown Manhattan. The opening follows the brand’s launch on the Texas rodeo circuit in January, and the success of the shop-in-shop at the Kendra Scott  Flagship in Austin, Texas.

Inspired by the “modern cowgirl and spirit of the American Southwest,”  the 1,365-sq.-ft. store is designed to transport customers to the American Southwest, with  Navajo-patterned furniture and rugs, detailed woodwork, leather couches, cowhide accents and vintage décor. It will be open through June.  

The Yellow Rose brand features Southwest-inspired jewelry, including heritage styles and new designs, ranging from $60 to $298, along with a curated, authenticated capsule of Native American jewelry, ranging from $98 to $5,500.  It also showcases  “Western-essential” accessories, including boots from female-founded Ranch Boots and hats from husband-and-wife team Gigi Pip.  Shoppers can personalize their hats at the pop-up’s Hat Customization bar, with a variety of hat bands, vintage scarves, pins, charms, feathers, branding and more.

In more category expansion, men’s styles are available via the Scott Brothers.

“We are excited to share this new brand and experience with our customers in the northeast,” said Tom Nolan, CEO of Kendra Scott. “With Yellow Rose by Kendra Scott, we saw the opportunity to create a new way to engage with us, while paying tribute to our core customers and the culture that has indelibly shaped this Texas-based brand.”

The launch of the new concept comes as Kendra Scott continues its retail expansion, with a focus on its fastest growing market: the Northeast.  Earlier this year, it opened at

Roosevelt Field, Garden City, N.Y.,  and Tysons Corner Center, Tysons, Va. The company said comp store traffic in the Northeast states rose by 36.1% in 2022 versus 2021, and that regional e-commerce sales grew by  22.6%.

Kendra Scott LLC was founded in 2002 by Kendra Scott, who serves as executive chairwoman and chief creative officer. It operates 130-plus namesake stores and pop-up locations, and also sells through wholesale partners that  include Neiman Marcus, Nordstrom, Bloomingdale's, Dillard’s and 850-plus specialty boutiques