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JD Sports Canada pursues digital transformation

JD Sports Canada logo
JD Sports is rolling out new cloud-based enterprise solutions.

The Canadian division of a global British athletic retailer is deploying a variety of cloud-based enterprise solutions.

JD Sports Canada is implementing the mobile-enabled, cloud-based Retail Management Suite from Jesta I.S. The platform includes omnichannel, POS, merchandising, warehouse management, analytics, and loss prevention solutions.

Specific capabilities JD Sports Canada is enabling with its new enterprise platform include endless aisle assortment that optimizes fulfillment from a warehouse, store, marketplace or vendor.

The retailer is also enhancing product master, forecasting, planning, allocation and replenishment functions, and an intelligent order orchestration system with real-time inventory and order visibility communicates with order capture and fulfillment about changes pre/post shipment.

In addition, JD Sports Canada uses an intelligent order management system to strategically routes cross-channel orders according to pre-defined enterprise rules and optimal supply source. Mobile solutions provide features for pop-up stores to sell and capture customer profiles anywhere, and locate products anywhere to address real-time stock requests.

A white-labeled app connects to POS, order management and CRM solutions in order to give customers a 360-degree view of their interactions across channels.

“The Canadian marketplace has responded positively to JD and we want to give customers who shop in store and online the best possible cross-channel experience by leveraging leading technology that optimizes visibility, accuracy and speed,” said Gary Ochi, CEO, JD Sports Canada. “We were impressed by Jesta’s ability to complete a significant ERP implementation within our tight timeline. We’re confident that we’ll see great returns by leveraging their technology.”

“We’re excited that JD selected Jesta Retail Management technology to power their Canadian stores and drive their growth,” said Arvind Gupta, president, Jesta I.S. “With this partnership, JD will benefit from enterprise and ERP capabilities that will enable them to unify and accelerate their planning and inventory management, omnichannel order management, warehouse management, and in-store sales and operations. By tightly integrating their enterprise technology, JD will seamlessly elevate the omnichannel customer experience and meet consumer expectations for years to come.”

Read more here about how JD Sports’ U.S. banner Finish Line upgraded and automated its end-to-end merchandising processes.


Established in 1981 in England, JD Sports is a multichannel retailer of branded sports and casual wear with over 3000 stores in 32 territories worldwide. In Canada, JD Sports Canada operates 23 stores under the banners of JD, size? and Livestock, with plans to open upwards of 80 new locations within the next five years.

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