Jack in the Box completes 'store of the future' tech transformation
Jack in the Box Inc. has modernized all of its Jack in the Box restaurants with cloud-based omnichannel capabilities.
The quick service restaurant retailer has completed a systemwide deployment of the Qu unified commerce platform across its more than 2,100 restaurants which it launched in spring 2024.
[READ MORE: Jack in the Box launches digital 'store of the future' initiative]
The deployment replaces a decades-old legacy system that the retailer found was slowing menu updates, lacked digital ordering support, and hampering operations. Leveraging cloud-deployed and edge-enabled Qu architecture, Jack in the Box can now run every order channel — drive-thru, kiosk, counter, app, and delivery — on one unified data backbone.
According to Jack in the Box, the new platform is already driving higher check averages via digital kiosks and better targeted upsell offers. The retailer has also been able to cut training time by more than half, reducing onboarding from days to hours, and can operate stores through network or cloud outages.
In addition, Jack in the Box has gained real-time visibility into sales, inventory, and performance for franchisees and corporate leaders.
"We rolled out a modern POS to more than 2,100 restaurants in just 15 months," said Doug Cook, CTO at Jack in the Box. "Qu’s platform gives us the speed and stability we need to pivot quickly, innovate faster, and operate without disruption."
The rollout of unified commerce and its new "store of the future" model is part of the company’s broader "Jack on Track" plan and shift to an asset-light model. Jack in the Box is attempting to simplify its business; improve financial performance; and invest in technology that will enable operational agility, digital expansion, and long-term resiliency.
The retailer also currently leverages AI solutions such as the AI-based location intelligence platform from SiteZeus to identify areas across the country where consumers are most likely to visit a Jack in the Box restaurant, as well as InMoment Spotlight AI analytics software to better understand customer feedback.
"For a brand operating at Jack in the Box’s volume, uptime is critical,” said Amir Hudda, CEO of Qu. “We built this platform to withstand the real-world challenges restaurants face daily, from unreliable Wi-Fi to rapid shifts in digital demand, so teams can keep serving guests under any conditions.”
The retailer also expects this rollout to the foundation for next-generation initiatives including AI-driven analytics, more personalized digital ordering, and expanded kiosk adoption. Jack in the Box expects digital sales to climb toward 20% and beyond.
Founded and headquartered in San Diego, Jack in the Box Inc. operates and franchises Jack in the Box, one of the nation's largest hamburger chains with approximately 2,135 restaurants across 21 states.
