Instacart connects ad offering to Shopify brands
CPG brands on Shopify have a new app that provides direct access to Instacart Ads advertising products, tools, data, and automation.
In May 2020, the company rolled out the Instacart Ads self-serve ad service, which brands and agencies can use to purchase search ads, set goals and advertising budgets, and manage bidding. Now, the new Instacart for Shopify app, developed in partnership with Shopify, enables CPG brands selling on the Shopify e-commerce platform to advertise their products via Instacart Ads.
The app, available in the Shopify App Store, provides users visibility into their Instacart sales data directly in Shopify, track their overall sales on Instacart, create an Instacart Ads Manager account, and see high-level ads performance metrics.
Once a Shopify seller installs the Instacart app within Shopify, they can set up a free Instacart Ads Manager account. Instacart sales data and advertising campaign metrics are then shown directly in the Instacart for Shopify app, so users can measure their brand's performance across multiple channels, all in one place.
Within Ads Manager, app users can also leverage digital marketing including ad formats like Instacart's sponsored product ads, which give CPG brands premium digital shelf space across the Instacart Marketplace.
"With our extensive catalog across more than 80,000 retail partner stores in North America, we believe Instacart has one of the best platforms to help emerging brands grow," said Ali Miller, VP of product management at Instacart. "Combining our scale with Shopify's merchant network creates a really powerful discovery tool for brands looking to understand their impact across different channels. With the Instacart for Shopify app, brands can learn about the sales they're already driving on Instacart, and immediately take action by setting up Instacart Ads to supercharge discovery and sales."
"At Shopify, we are committed to forging partnerships that empower our merchants and keep them on the cutting edge. Wherever there is an opportunity to connect merchants and buyers together, Shopify is there first," said Antonio Silva, director of partnerships at Shopify. "By offering access to efficient and effective advertising solutions through Instacart's integration with Shopify, our merchants gain valuable insights about sales data, advertising opportunities and performance across Instacart's marketplace directly within their Shopify dashboard."
Based in San Francisco, Instacart partners with more than 1,400 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace.