Insomnia Cookies in U.S., global store expansion

Insomnia Cookies is expanding its footprint outside of the United States for the first time.

The cult-fave brand known for serving (and delivering_ warm cookies all day and late into the night will open stores in Canada and the U.K. in summer 2023. The late-night bakery is also planning to open dozens of new U.S. stores, maintaining its explosive growth trajectory and working toward an overall goal of delivering cookies to 95% of U.S. households. The company currently has more than 230 U.S. locations.

Insomnia will first enter international markets with stores in the Greater Toronto Area and Manchester, U.K., with opportunity for continued global growth.

“From a college start-up, we’ve come a long way over the last 20 years, and this year’s national and international new stores openings are just a taste of what’s to come for Insomnia Cookies,” said Seth Berkowitz, founder and CEO of Insomnia Cookies. “Insomnia is so grateful to our loyal Insomniacs, whose passion for our brand has fueled our growth.”

Based in Philadelphia, Insomnia Cookies offers a wide variety of cookies, ice cream and other sweet treats in-store, for local delivery, and nationwide shipping.