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Now trending: Hot Stuff
Summer is an interesting time in the world of retail. With lazy vacation-stilted months in June and July and the comparatively bustling back-to-school energy of August, it is a season of contradictions. While, yes, the unique challenges and opportunities of summer sales patterns and scheduling are different than any other time of the year, understanding what is likely on tap for retailers this summer requires an appreciation for certain universal factors that play a role no matter what the calendar says.
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Digitizing the Storefront: Brick-and-mortar as the catalyst for omnichannel retail
For the retail industry, the storefront has taken on an entirely new meaning. The brick-and-mortar store is no longer the end-all-be-all in retailing, but the hub or pivotal point for a much larger movement – omnichannel retailing. Currently, traditional retailers compete for everything from having enough shelf-space, to engaging customers and bringing them into their physical store to make the final sale.
