Insights

By Kevin Hughes, JLL

1. Keep Your Options — And Doors — Open: The Americans with Disabilities Act (ADA) is designed to prohibit discrimination and ensure equal opportunity for people with disabilities. In effect since 1991, it has undergone updates, affecting most commercial real estate in some fashion. In fact, all commercial spaces used by the public – as well as many employee-use areas – are required by law to comply with ADA regulations.

By Jessica Lee, senior manager of mobile, HelloWorld

By Mihir Kittur, co-founder and chief innovation officer, Ugam

2015 is seeing enormous growth in the number of product SKUs listed online, and e-commerce and content managers will be tasked with the rapid onboarding of those SKUs. However, adding SKUs alone won’t be enough; they also need to have the right assortment and the right price and deliver a better shopper experience.

Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.

Small Screen, Big Challenge/Opportunity

By Sherrie Mersdorf, director of marketing, NewBrand

By Xavier Giandominici, FIME America

The U.S. is migrating to EMV chip technology to reduce counterfeit card fraud and promote global interoperability. And though the transition is more than three years in, many small and midsized merchants, VARs, ISOs and ISVs are only starting to learn about the EMV standard and beginning implementation project plans.

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

By Melanie Curtin, OpiaTalk

Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.

It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?
 

By Gary Whittemore, Experian FootFall

The quest to offer greater levels of customer convenience has seen a growing number of U.S. retailers experiment with flexible fulfilment methods, including click and collect, which offers shoppers the opportunity to pick up online orders from a store.

Although click and collect has already taken European markets by storm, adoption in the U.S. has been somewhat slower. However, U.S. organizations are now beginning to see consumer appetite rise.

By Christoph Stehmann, Pitney Bowes

According to the U.S. Commerce Department, retail e-commerce sales totaled over $304 billion in 2014, up 15.4% from the prior year. Also, eMarketer predicts that U.S. retail e-commerce sales will total approximately $350 billion in 2015.

The growth in e-commerce sales represents a huge opportunity for U.S. retailers. However, to be successful, retailers need to make sure they have the right shipping strategies and solutions in place to encourage shoppers to purchase goods online.