Insights

By Jeff Trachsel

Showrooming has plagued brick-and-mortar retailers for years, with e-commerce quickly chipping away at in-store sales. Recently however, experts report the rising trend is actually the reverse - shoppers are now exploring options online before buying in-store. According to a 2014 report from BI Intelligence, reverse showrooming, or webrooming, is actually more common among U.S. consumers, with 69% of consumers researching online before transacting in-store.

By Jeff Collins

By Steve Sell, Director of Marketing, Retail, Tyco Integrated Security

The shift towards an omnichannel retail environment is no longer a theory; it’s a reality that customers are expecting higher levels of customer experience and savvy retailers are responding to as fast as they can. As the lines between brick-and-mortar, online and mobile shopping continue to blur, retailers must deliver an exceptional customer experience across all channels.

By Gitte Amstrup Sandlykke, chief marketing Officer, Targit

The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

Sally Beauty Holdings Inc. has confirmed that there was an “illegal intrusion” into the company’s payment card systems. It is the retailer’s second data breach in a little over the year. Here are insights on the breach from four security experts:

Steve Hultquist, chief evangelist at RedSeal, the security analytics company:

By Kris Bjorson, JLL

Cost versus customer experience: As retailers compete on customer experience throughout the omni-channel supply chain process, the type of real estate and where it is located is playing a major role. In fact, according to JLL research, seven out of 10 retailers are still shaping their omnichannel product offering and customer service commitments.

By Nader Fathi

By Jeff Warren

The theme of SAP’s annual Sapphire conference, in Orlando, Florida, was “Run Simple.” SAP focused on how its HANA business intelligence platform and growing number of HANA-powered applications can assist companies with the complicated task of creating simple enterprises that run on real-time data.

However, underneath the SAP-specific information was a lot of more general insight into how IT is disrupting the way businesses operate and engage their customers. Following are three insights with particular relevance for retailers.

The EMV liability shift occurs Oct 2015 and the United States expects six million to eight million EMV cards to be deployed by the end of the year. Payment solutions giant Ingenico Group believes many merchants will not be ready. (Ingenico Group is an active member of both the Smart Card Alliance and the EMV Migration Forum, which are cross industry organizations focused on easing the U.S. EMV implementation.)

Based on his expertise in EMV transitions, Ingenico Group North America president Thierry Denis offers the following observations and advice: