Midwest grocery retailer Strack & Van Til optimizes fresh food

Dan Berthiaume
Senior Editor, Technology
grocery cart
Strack & Van Til is automating fresh food management.

Strack & Van Til is automating manual processes for fresh food operations, including produce, meat, deli, and dairy.

The Indiana-based grocery has selected the Invafresh Fresh Retail platform for scale and recipe management. Leveraging this solution, Strack & Van Til will help ensure pricing accuracy, identify opportunities for margin growth, and provide a heightened in-store customer experience, Strack and Van Til required a robust solution capable of automating manual processes.

In addition, the grocer will use the Invafresh recipe management solution to centralize the creation, storage, and management of all recipes for retail products produced in-store.

"As a grocery retailer, it is imperative and a point of operational pride for us to always display correct and up-to-date pricing for our fresh food products to our customers,” said Richard Weber, director of IT at Strack & Van Til. "As the category leader for fresh food retail operations with years of proven expertise, we knew that Invafresh solutions could be implemented rapidly, immediately improving the level of service we can provide to our customers, adding value to our organization, and delivering a clear return on investment."

"We are delighted to welcome the venerated Strack & Van Til chain to our customer base of over 300 grocery retailers," said Tim Spencer, president and CEO at Invafresh. "By leveraging our Fresh Retail Platform, Strack & Van Til will be able to automate their fresh food retail operations to ensure accurate and consistent pricing across all stores and allow in-store associates to focus on serving their customers. Our partnership with Strack & Van Til is a testament to the value of our experience and category knowledge that we bring to the market."

Strack & Van Til leverages AI for digital coupons

Strack & Van Til is also enhancing digital coupon redemption and rewards with real-time transaction data. The retailer is utilizing an integration of the Birdzi Customer Intelligence Platform and LOC Software POS solution to obtain real-time transaction data to support automatic coupon selection that is specific to the needs of each individual shopper.

Through the integration, information can flow freely from Strack & Van Til’s LOC Software POS system to its Birdzi customer intelligence platform. As a result, customers receive highly ersonalized promotions that the grocer hopes will further develop its relationship with its shoppers.

Headquartered in Highland, Ind., Strack & Van Til operates 22 stores in Northwest Indiana under the Strack & Van Til and Town & Country Food Market banners.

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