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08/16/2022

Grocery Outlet adds another online delivery option

Dan Berthiaume
Senior Editor, Technology
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Grocery Outlet is partnering with DoorDash.

Grocery Outlet Holding Corp. is expanding its presence in the e-commerce channel.

The discount grocer, which offers name-brand products at prices generally 40% to 70% below those of conventional grocery retailers, is partnering with online delivery platform DoorDash to offer on-demand grocery delivery from more than 398 locations across the country. DoorDash delivery will be available from participating stores in states including Pennsylvania, New Jersey, Maryland, California, Washington, Oregon, Idaho, and Nevada.

Now, DoorDash customers can order groceries on-demand from local Grocery Outlet stores via the DoorDash marketplace app or website. All participating Grocery Outlet stores will also be available on DashPass, DoorDash’s membership program that offers members $0 delivery fees, for all eligible orders of $35 or more.

Additionally, as part of the DoorDash Summer of DashPass” five-week promotion, from August 18-24, DashPass members will receive 30% off their Grocery Outlet order of $40 or more (up to a total value of $20).

Grocery Outlet builds on e-commerce presence
Grocery Outlet has been branching into e-commerce as the company undergoes general growth. The retailer recently opened its 400th store, in Hailey, Idaho, just south of the Sun Valley ski resort and east of Boise.

Grocery Outlet initially entered the e-commerce vertical in October 2021, when it launched a six-month online delivery pilot that made daily essential and staple products from 68 of Grocery Outlet’s stores across California available for same-day online delivery via Instacart. The retailer followed up in May 2022 by teaming up with Uber Technologies Inc. to pilot on-demand and scheduled grocery delivery.

The Uber pilot is taking place at 72 Grocery Outlet stores across California, Oregon, and Washington – including the metro areas of Portland, Seattle, San Francisco, San Jose, Sacramento, Palo Alto, and Sunnyvale. Through this partnership, Grocery Outlet customers can shop through Uber and Uber Eats to have products delivered, on-demand, to their door.

“Our partnership with DoorDash will help save shoppers time and money,” said Grocery Outlet CEO Eric Lindberg. “In addition to bringing more of our great products direct to consumers, our DoorDash partnership will help Grocery Outlet reach more customers with great prices during a time where every penny counts.”

“DoorDash is committed to providing customers with all the selection they crave at affordable prices, in a way that’s convenient for them and their families,” said Shanna Prevé, VP, business development at DoorDash. “As consumers face rising prices, we’re thrilled to partner with Grocery Outlet to provide consumers across the country with a new way to purchase more affordable groceries while maximizing their budgets. With this partnership, consumers can find and enjoy even more affordable grocery selection on our marketplace.

“As we continue to add more selection to our marketplace, we know that the need is not only for convenience but for affordability so consumers can enjoy the best of their neighborhoods wherever they live. Today’s announcement builds upon DoorDash’s expansion into the grocery category in its commitment to empowering grocers with the tools and technology they need to meet customers’ rising expectations for convenience.”

Based in Emeryville, California, Grocery Outlet operates through a network of more than 420 independently operated stores across California, Washington, Oregon, Pennsylvania, Idaho, Nevada, New Jersey, and Maryland.