GoTo Foods names new digital, development chiefs
The parent company of several quick-serve and fast-casual restaurant brands is adding new faces to its C-suite.
GoTo Foods, the parent of Moe’s Southwest Grill, Cinnabon, Auntie Anne’s, Jamba and more, has named Biplav Misra as chief digital officer and Tatiana Lambert as chief development officer. GoTo Foods says the appointments are designed to accelerate growth by “enhancing guest experience, strengthening franchisee returns and improving unit-level economics across its portfolio.”
As chief digital officer, Misra will build GoTo Foods’ digital capabilities across off-premise, catering and owned and third-party digital channels, with a focus on driving guest frequency, increasing check average and improving unit-level economics.
Misra joins GoTo Foods from Albertsons Companies, where he served for nearly five years, most recently serving as strategy and transformation leader. Prior to joining the grocer, he spent nine years at Amazon in various roles.
As chief development officer, Lambert will lead development strategy across the portfolio, with a focus on strengthening franchisee returns and improving unit-level economics through disciplined expansion in the right markets with relevant store concept designs.
Most recently serving as VP and U.S. chief development officer at Wendy’s for two years, Lambert led real estate and franchise development, design and construction, franchise recruiting and portfolio optimization. Earlier, she spent 12 years at Yum! Brands in senior U.S. and global development roles for KFC and Pizza Hut.
“As GoTo Foods enters its next phase, our priority is clear: disciplined growth that enhances the guest experience, strengthens franchisee returns and delivers stronger unit-level economics across the portfolio,” said Omer Gajial, CEO of GoTo Foods. “Biplav and Tatiana bring the leadership to sharpen our digital execution and development strategy, fundamentally strengthening how we grow and creating durable value for our guests, franchisees and brands.”
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As of March 29, 2026, Atlanta-based GoTo Foods operated over 7,400 restaurants, cafes, ice cream shops and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s Deli brand names, as well as the Seattle’s Best Coffee brand on certain military bases and in certain international markets.
