Schlotzsky's Deli launches new 'next-gen' store prototype
Schlotzsky's is unveiling a slimmed down, “modern” store design.
The sandwich chain, which is part of the GoTo Foods portfolio, is launching a brand refresh that will return it to its original "Schlotzsky's Deli” name, alongside the debut of a next-generation restaurant prototype focused on efficiency and the customer experience.
Key elements of the new format include self-order kiosks, dedicated digital pickup zones, grab-and-go offerings, pre-made cold deli subs and strategically-placed beverage stations designed to support speed of service, throughput and ease of use, the company said.
The back-of-house has been reimagined for greater efficiency. Optimized equipment placement, reduced redundancy and a more compact kitchen footprint are designed to support labor efficiency, streamline peak-period operations and simplify execution without sacrificing quality or consistency.
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Designed with franchisee success at its core, Schlotzsky's Deli says the new prototype adapts across a range of footprints, including non-traditional formats, allowing operators to tailor configurations based on market needs and physical space. Compared to the chain's previous 1,400- to 3,600-sq.-ft. range, the next-generation prototype caps at approximately 2,100 sq.ft.
The company says the more efficient footprint expands real estate optionality and supports a broader range of site types and markets. Through footprint reduction, value engineered materials and modular construction, the prototype is designed to deliver measurable cost-to-serve improvements, including an estimated 20–25% reduction in operating costs.
"This design empowers franchisees with unparalleled flexibility without sacrificing impact and brand presence," said Donna Varner, chief brand officer of Schlotzsky's Deli. "It's efficient, easily adaptable and strategically engineered to support a range of development paths, whether launching a new restaurant or refreshing an existing location.”
Founded in 1971, Schlotzsky's Deli currently operates over 290 restaurants in 25 states. Last year, Auntie Anne’s, another brand in the GoTo Foods portfolio, also launched a new store design alongside a brand refresh.
Atlanta-based GoTo Foods’ brands also include Auntie Anne's, Carvel, Cinnabon, Jamba, Moe's Southwest Grill and McAlister's Deli, as well as the Seattle's Best Coffee brand on certain military bases and in certain international markets. As of Dec. 28, 2025, the company operated over 7,300 restaurants, cafes, ice cream shops and bakeries in all 50 states and in 71 countries and territories.
