Jack in the Box adds Yum Brands veteran to C-suite
A California-based fast-casual burger chain has named a new marketing leader.
Jack in the Box Inc. has named Katelyn Zborowski as its chief marketing officer. In the role, she will lead the company’s marketing strategy, with a focus on “driving demand through innovation and delivering profitable value.”
Zborowski has over 15 years of professional experience, with a bulk of it being in the restaurant industry. She spent over a decade with Yum Brands, most recently serving as head of brand strategy and marketing at Pizza Hut, a role she held for two years.
[READ MORE: Jack in the Box centralizes inventory at all stores]
“We are thrilled to welcome Katelyn to Jack in the Box as we continue to strengthen our brand and improve how we show up for guests,” said Jack in the Box CEO Lance Tucker, who has led the company since last April. “Katelyn’s proven ability to translate deep consumer insights into relevant marketing that drives traffic and builds lasting brand connection will be pivotal to driving sustainable, long-term growth.”
Prior to Pizza Hut, Zborowski led global brand management and portfolio strategy as the director of brand marketing at Taco Bell, where she drove sales growth through more than 40 innovative limited-time offerings.
“I’m excited to join Jack in the Box and lead the brand’s marketing strategy to drive sales and inspire brand loyalty,” said Zborowski. “I look forward to working with the Jack team to build on the brand’s strong foundation, deepen our connection with guests, and drive demand through bold, insight-led marketing.”
Headquartered in San Diego, Jack in the Box Inc. operates approximately 2,125 restaurants across 22 states.
At the end of last year, the company finalized its sale of Del Taco to Yadav Enterprises for approximately $119 million. Jack in the Box acquired the quick-serve Mexican chain in 2022 for approximately $585 million.
