Global e-commerce platform Shopware personalizes search with AI
Shopware is linking retailers on its platform to artificial intelligence-equipped search capabilities.
The Germany-based global e-commerce marketplace, which is expanding in North America, is providing the 100,000 retailers utilizing its platform access to the Zoovu AI-based search and product discovery platform.
Utilizing Zoovu’s product data and AI functionality, retailers can build hyper-personalized, guided e-commerce experiences that ask buyers questions to present products the meet their specific needs. According to Zoovu, these capabilities have been proven to increase conversions by 200% and average order value by 65% while reducing sales cycles and operational costs by up to 98%.
"At Shopware, we believe in empowering businesses with cutting-edge e-commerce solutions," said Jason Nyhus, president and GM, Shopware. "By partnering with Zoovu, we're bringing generative AI-powered product discovery into our ecosystem—a natural step forward in our mission to elevate the shopping experience and help merchants thrive in an increasingly competitive landscape."
The Shopware solution is headless, API-first, and uses an open-source architecture, enabling retailers to individually customize and scale the product offering. Shopware is addressing a search personalization issue that was recently suggested by a Zoovu survey.
According to "The Ultimate Guide to Product Detail Pages" from Zoovu, while more than 70% of people not only want, but expect personalized experiences when shopping online, only 16% of the product pages analyzed offered personalized experiences.
In addition, in an analysis of more than 2,000 data points across 125 product detail pages, Zoovu found that 49% of product detail pages only had one personalized element and another 25% had no personalized elements. Nineteen percent had two personalized elements and the remaining 7% had three or more.
[READ MORE: Online shoppers want personalization – are they getting it?]
"Partnering with Shopware enables us to accelerate the use of AI in ecommerce to deliver personalized customer experiences that are engaging, tailored and results-driven," said Tim Lavell, chief revenue officer, Zoovu. "As the ecommerce landscape continues to evolve, the collaboration between Zoovu and Shopware ensures businesses can maximize their investments in technology to driving online sales."
Founded in Schöppingen, Germany in 2000, Shopware offers an omnichannel digital commerce platform for mid-market and lower enterprise retailer, with various options for business-to-consumer, direct-to-consumer, business-to-business and service-based use cases. Shopware retailers currently process a combined gross merchandise value of more than $24 billion across the global platform.
