Former Walmart and Ikea execs join Bed Bath & Beyond
Bed Bath & Beyond has named new brand and digital marketing leaders.
The home goods retailer has appointed Mark Danzig has as senior VP, creative and Umesh Sripad as senior VP digital. They will lead teams recently reorganized under Rafeh Masood, executive VP and chief customer officer.
Previously, from January 2017 to January 2022, Danzig was VP, creative at Walmart, where he led a cross-functional team devoted to developing and executing new omnichannel brand architecture, including advertising, in-store visual, print, and digital. Before joining Walmart in 2012, he served as creative director, Gap, which he joined in 2004. He also held creative roles at Travelsmith, Bluelight.com, L.L. Bean and J. Crew.
Sripad joins Bed Bath & Beyond from Ikea USA, where, from 2020 to 2022, he was chief digital officer, with responsibility for product, marketing, data, technology, and operations. He has also held leadership roles at Overstock, CNN Digital, The Weather Company, an IBM Business, and APN News and Media.
Danzig will be responsible for delivering brand preference across Bed Bath & Beyond, buybuy Baby, Harmon Face Values and Decorist banners through content that resonates with key customer and associate segments.
Sripad will be responsible for driving digital business across all banners through enhanced user experiences, digital-first strategies, customer-facing technology and capabilities, and commerce.
The new leaders join Bed, Bath & Beyond as it is in a multi-year transformation that includes revamping stores, focusing on e-commerce and adding more exclusive, or owned, brands. In April, the chain launched one of its biggest brand campaigns ever in a move to position itself as the leading authority in home goods.
[Read More: Bed Bath & Beyond in new effort to take lead in $180 billion home market]
“Mark and Umesh are exceptional leaders who bring Bed Bath & Beyond a wealth of retail expertise and proven success unlocking business growth,” said Masood. “Mark, Umesh and their teams will be instrumental for our transformation as we create powerful and inspiring brand content and deliver digital innovations that are relevant to today’s customers.”