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Forever 21 streamlines, safens online checkout

Online Forever 21 shoppers will have access to single-click checkout, among other new payment-related features.

Authentic Brands Group (ABG), parent company of the fast-fashion retailer, is partnering with the Bolt checkout experience platform. ABG will begin implementing Bolt’s seamless checkout, payments, and fraud protection technology on the Forever 21 e-commerce site and app, with plans to expand it to other banners in its portfolio including Lucky Brand, Brooks Brothers, Aéropostale, Juicy Couture, and Nautica.

In addition to single-click checkout, online customers at Forever 21 will also be able to save their information once and use it across all of ABG's branded e-commerce platforms; as well as have a more accurate checkout experience with speeds up to twice as fast across all devices. 

Other benefits will include increased security to prevent fraudulent transactions, as well as a shared buying infrastructure to support seamless buying across multiple ABG brands with one account. Bolt's holistic platform also includes features such as integrations from calculating taxes and shipping.

ABG will begin integrating Bolt checkout technology across other its brand platforms in the coming months. ABG and Bolt will also introduce a new, subscription-based program that unlocks exclusive user access to a selection of brands, products, perks, and rewards in Q1 2021.

"Our customer-first mindset means that we are fiercely dedicated to meeting our shoppers' evolving needs," said Daniel Kulle, CEO of Forever 21. "We are thrilled to rollout Bolt's e-commerce technology, which both enriches and accelerates the customer journey while streamlining the checkout experience at Forever 21."

"It has never been more important for ABG to invest in technology for a better buying experience," said Corey Salter, COO of Authentic Brands Group. "We are excited to introduce Bolt's checkout platform to our brand customers just in time for the holiday season."

ABG acquired Forever 21 in February 2020 with the goal of positioning the retailer for sustainable growth. As part of this effort, the company is focused on building out the brand's e-commerce abilities and experience to align with modern shoppers.

Headquartered in Los Angeles, Forever 21 Inc. operates more than 550 stores in 27 countries around the world. 

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