Foot Locker brand expands mobile POS installation
Foot Locker’s WSS brand stepped up its mobile point-of-sale (POS) game just in time for the holidays — and more devices are on the way.
Dozens of WSS stores went live with the Aptos One POS platform just prior to the holiday shopping season. The athletic footwear and apparel retailer plans to complete the technology adoption in early 2025.
The mobile-first platform is designed to streamline and enhance in-store experiences for both shoppers and associates while cutting back on POS hardware. Since deploying the technology in more than 100 stores in June, WSS has “seen firsthand the positive impact that it has on employee and customer satisfaction and the overall energy in our stores,” said Sarah Derba, Senior Director, Information Technology, at WSS. “WSS employees can ring up transactions, add loyalty points, access real-time inventory and customer data, complete omnichannel orders, and much more – all from a single, mobile-first device.”
The solution has also "increased the speed and ease of serving customers, as well as the configuring, updating and deploying the application,” she added. “[This technology] proves that enterprise-grade POS applications can be fast and easy to use while still offering deep functionality. Our adoption of Aptos ONE has been fantastic.”
WSS was acquired by Foot Locker in 2021 for $750 million in cash. The WSS brand operates 93 off-mall stores in California, Texas, Arizona and Nevada and serves a largely Hispanic consumer base in underserved communities. Under the agreement, WSS maintained its name, and now operates as a new brand within Foot Locker's portfolio.
As of Nov. 2, 2024, Foot Locker operated 2,450 stores in 26 countries in North America, Europe, Asia, Australia and New Zealand. In addition, 214 licensed stores were operating in the Middle East and Asia.