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Deena Amato-McCoy

SPECS Program Director


August 2020

Experiential retailer Camp is slowly getting back to business, but the company is taking a new approach to immersive retail.

It’s unanimous: Retailers need to modify the strategies they use to safely reopen and operate stores following an emergency.

Safety is moving to the forefront of store design as retailers continue to grapple with the challenges of COVID-19.

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