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Deena Amato-McCoy

SPECS Program Director

Articles by this author

January 2020

American Girl, New York

Experiential retail remains top of mind as brands continue to experiment with new store concepts.


Retailers need flexibility in their omnichannel operations — something that is best supported by a hybrid cloud infrastructure.


H&M has a “smart” new way to encourage shoppers to recycle their unwanted clothing.

taco bell exterior

Taco Bell is making it even easier for mobile app users to order their favorite burritos and chalupas.

Party City

A party goods retailer is getting a new finance chief.

lululemon storefront

Innovative product offerings and an equally strong holiday season pushed Lululemon Athletica to raise its fourth-quarter expectations.

Stein Mart

A specialty off-price retailer is making its buy online-pickup in-store (BOPIS) service more engaging for its customers.

An upscale footwear and accessories brand opened a pop-up store in the Big Apple — but in an unlikely place. 

Five Below

New store openings will remain a priority for Five Below this year. 

At Home storefront

At Home expects to end its fiscal year on a high note.


J. Jill is optimistic about how it will end its fiscal year. 

December 2019

2020 concept

Heading into a new decade, savvy retailers are firming up their strategies for success — especially when it comes to driving customer engagement at store-level.

Retailers are designing the next generation of brick-and-mortar experiences — concepts intended to strengthen shopper relationships and drive repeat visits.

seasonal employees

Retailers are bolstering their workforces by cultivating the skills of seasonal staffers and transitioning them into full-time associates. The labor market continues to tighten, forcing retailers to ramp up hiring efforts of full-time associates.

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