Foot Locker, Impact.com team up for influencer storefronts
Foot Locker Inc. has announced a new partnership to allow influencers and content creators to engage with sneaker enthusiasts.
The retailer is partnering with Impact.com, a partnership management platform, to power Foot Locker Storefronts, a platform that enables qualified influencers and content creators to work with the brand. The platform will allow qualified content creators and Foot Locker to work together to engage with new and existing shoe fans by offering a customized digital storefront intended for the creator’s United States audiences via their social media channels.
The Foot Locker Storefronts platform equips the Foot Locker brand to find “best-fit” creators, manage their engagements, and reward creators and influencers at scale, subject to the storefront program’s terms and conditions. The retailer says that working with creators will allow it to “engage authentically” with their community. It will also enable creators to monetize their social media feeds by giving them an opportunity to receive a commission, subject to the program’s applicable payout terms, on qualified sales they generate through their respective Foot Locker Storefront.
"Leveraging the authenticity and cultural influence of creators is vital to engaging the consumers we serve at Foot Locker," said Holly Tedesco, VP of marketing, North America, at Foot Locker, Inc. "The Foot Locker Storefronts platform significantly expands our ambassador program, delivering the opportunity for value to the creator community, our brand partners, and sneaker enthusiasts. It redefines how consumers shop and discover our trend-driven, premium product assortment, by forging powerful partnerships with creators who shape sneaker culture and fashion trends.”
Foot Locker Storefronts is also designed to encourage commerce within the content experience. Creators can link their social media accounts to Foot Locker Storefronts and tag products they mention in their posts, giving their U.S. followers the opportunity to buy products linked by the creators in their social feeds from Foot Locker’s site directly. The platform aims to create the opportunity for Foot Locker to generate revenue and for the creators to earn commission.
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“Creators now influence trends and consumer buying decisions more than ever, as trust in traditional advertising continues its decline,” said Impact.com CEO David A. Yovanno. “Shoppers are turning to other trusted sources for reviews and advice, making it crucial for brands to leverage these partnerships to meet today’s buyers where they are. Foot Locker is a valuable partner, and we look forward to providing the technology and support for their creator strategy and engaging their creators and influencers in ways that help them make even more meaningful connections with their audiences.”
Foot Locker operates approximately 2,500 retail stores in 26 countries.
