First Look: Perigold makes physical retail debut with Houston flagship
Perigold has officially opened its debut brick-and-mortar location.
The Wayfair Inc.-owned brand has opened its nearly 20,000-sq.-ft. inaugural flagship in Houston within the Highland Village mixed-use shopping center. The store brings Perigold’s curated selection of designer furniture, décor and lighting from more than 150 brands into a physical space for the first time.
Perigold says its choice to debut in Houston reflects its strategy of entering markets with both high design engagement and a loyal customer base. Perigold has confirmed a second store will open in West Palm Beach, Fla. later this year.
“Opening our first physical store is a transformative step for Perigold, and there’s no better city to begin this journey in than Houston,” said Rebecca Ginns, global head of Perigold. “This is a market where design is celebrated and our customers are deeply engaged. We’re excited to create a space that reflects our commitment to excellence in both product and experience.”
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Image courtesy of Perigold. -
Image courtesy of Perigold. -
Image courtesy of Perigold.
In addition to a wide array of products in a showroom setting, the new Perigold store will also offer experiences not available online, such as exclusive local events, design workshops, and personalized service that caters to both design enthusiasts and trade professionals.
“This store is more than a retail location – it’s an invitation into the world of Perigold,” Ginns added. “We’re creating a resource for customers and designers to explore, collaborate, and access brands that are rarely found under one roof.”
Perigold’s physical debut at Highland Village is just one aspect of Wayfair’s brick-and-mortar expansion. The company’s namesake brand will open large-format locations in Atlanta and Yonkers, N.Y. in the coming years. The first large-format Wayfair store opened in May 2024 at Edens Plaza in Wilmette, Ill.
[READ MORE: Wayfair to expand retail footprint with third large-format store]
Boston-based Wayfair generated $11.9 billion in net revenue for the 12 months ended March 31, 2025. Its brands include Wayfair, AllModern, Perigold, Birch Lane, Joss & Main and Wayfair Professional.
