Digital-first furniture brand Article to open first U.S. stores — here’s where
A Canada-based, direct-to-consumer modern furniture brand is preparting to make its U.S. physical retail debut as part of its broader strategy to build a scalable retail footprint across North America.
Article will open its first U.S. locations in the fall, in San Francisco, and Bellevue, Wash., with additional locations to follow. The company said it selected locations on the West Coast based on historically strong e-commerce performance as part of a strategy to build on its existing customer base.
The stores, which will average 7,500 to 8,200 square feet per location, will feature curated vignettes and an extensive swatch library, making it easier for customers and interior designers to visualize their spaces and make purchase decisions. Customers will be able to shop for furniture in person and order in-store, with select décor and accent items available to purchase in-store.
In addition, free interior design services will also be available for customers who need support with room layouts and design plans.
"We see physical retail as an extension of the business we built online and are approaching expansion with discipline," said Aamir Baig, co-founder and CEO of Article. "The West Coast has always been core to our business and represents roughly a quarter of total purchases. It's where our company is headquartered and where we built early infrastructure to support customer demand. Expanding our retail footprint to California and Washington is a natural next step."
[READ MORE: DTC furniture brand Povison to open its first physical store]
In San Francisco, Article will open in the Design District, one of the city's primary interior design hubs, to position itself among leading design brands and deepen engagement with trade and design-conscious customers. The Bellevue store, located in the Bellevue Collection, a high-end urban shopping center just outside downtown Seattle, will cater to a broader, general customer base.
Founded online in 2013, Article opened its first store in 2024, in Vancouver, B.C. The company said the store has surpassed expectations, driving 47% revenue growth in the local Vancouver market in 2025.
