DTC furniture brand Cozey to open first permanent U.S. store in Manhattan
The site has been selected for Canadian furniture brand Cozey’s first permanent U.S. location.
The direct-to-consumer brand will occupy 5,372 square feet on the ground floor and 4,774 square feet on the lower level in a nine-story mixed-use building in Manhattan’s Flatiron District on Fifth Avenue. Owned by RFR, the space was formerly occupied by Club Monaco and Ralph’s Coffee.
Founded in 2020, Cozey designs and sells “modern, modular” home furnishings, including sofas, beds, dining room furniture and more. The brand says the Flatiron flagship will reflect its “immersive retail concept,” featuring thoughtfully-designed showroom environments where customers can experience and customize its modular furniture collections firsthand.
Cozey currently operates four stores across Canada, in Toronto, Vancouver, Calgary and Montreal. Earlier this spring, the brand opened a temporary 5,000-sq.-ft. Venice Beach showroom that will serve customers in the Los Angeles area until December.
“Our first permanent U.S. flagship in New York City is a major step in Cozey’s growth journey,” said Fred Aubé, founder and CEO of Cozey. “We’re excited to bring our unique retail experience to the Flatiron District and continue building meaningful connections with our customers in one of the world’s most dynamic markets.”
Cozey first entered New York City through a pop-up in 2024. In January, it announced that it would open permanent stores across the U.S. and Canada.
JLL executive VP Matthew Schuss represented Cozey in the lease transaction, while a Retail By MONA team of Brandon L. Singer, Virginia Pittarelli, Manu Wendum, Suzanne Bernstock and Madison Grossman, represented the landlord.
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“Cozey’s entry into the U.S. market marks an exciting milestone as digitally native brands continue to establish a physical presence in New York City,” said Schuss. “This flagship location offers exceptional visibility and aligns perfectly with Cozey’s innovative approach to retail and customer experience.”
