NRF: Over 164 million consumers plan to shop Thanksgiving Weekend
Black Friday will be the busiest shopping day of the days-long long Thanksgiving holiday.
That’s according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics, which also found that an estimated 164 million people are planning to go shopping Thanksgiving Day through Cyber Monday.
The survey found that of those planning to shop during the long holiday weekend 21% (34 million) plan to shop on Thanksgiving Day, but Black Friday will remain the busiest day with 71% (116 million) planning to shop. Forty-one percent (67 million) are expected to shop on Small Business Saturday, and 78% of those say they will do so specifically to support small businesses.
On Sunday, 20% (32 million) are expected to shop. The shopping weekend will wrap up on Cyber Monday when 46% (75 million) are expected to take advantage of online bargains.
Of those shopping this year, 65% said they are doing so to take advantage of deals and promotions retailers will offer, while 26% cited the tradition of shopping over Thanksgiving weekend. Twenty-three percent said it is something to do over the holiday weekend and the same number said it is when they start their holiday shopping.
“Compared to older generations, younger consumers under the age of 35 are more likely to be attracted by the social aspects of shopping over the weekend or by the fact that it is a family tradition,” said Prosper Insights executive VP of strategy Phil Rist.
That’s according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics, which also found that an estimated 164 million people are planning to go shopping Thanksgiving Day through Cyber Monday.
The survey found that of those planning to shop during the long holiday weekend 21% (34 million) plan to shop on Thanksgiving Day, but Black Friday will remain the busiest day with 71% (116 million) planning to shop. Forty-one percent (67 million) are expected to shop on Small Business Saturday, and 78% of those say they will do so specifically to support small businesses.
On Sunday, 20% (32 million) are expected to shop. The shopping weekend will wrap up on Cyber Monday when 46% (75 million) are expected to take advantage of online bargains.
Of those shopping this year, 65% said they are doing so to take advantage of deals and promotions retailers will offer, while 26% cited the tradition of shopping over Thanksgiving weekend. Twenty-three percent said it is something to do over the holiday weekend and the same number said it is when they start their holiday shopping.
“Compared to older generations, younger consumers under the age of 35 are more likely to be attracted by the social aspects of shopping over the weekend or by the fact that it is a family tradition,” said Prosper Insights executive VP of strategy Phil Rist.