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ECOMMERCE

  • Study: Online glitches jeopardize customer trust

    Websites with technical difficulties do more than frustrate shoppers — they damage a brand’s reputation.   This was according to a new survey from QualiTest Group. The report, which was conducted with Google Consumer Surveys in June 2017, was based on a sample of more than 1,000 respondents from the United States between the ages of 18 and 54.  

  • Study: Brick-and-mortar retailers feel Prime Day fallout

    Prime Day 2017 was Amazon’s biggest event yet. But the shopping marathon took a significant toll on brick-and-mortar traffic.   

  • Study: Email will be the shining star this holiday season

    For all the buzz about interactive digital marketing options, the track record of email keep it at the top of marketers’ holiday wish lists.    This was according to the “2017 Christmas in July Survey,” a study from j2 Global. The study tapped 564 members of its customer base and 100 retailers.  

  • Department store giant’s annual anniversary sale goes digital

    Nordstrom is putting a modern spin on a 50-year-old tradition.   The Nordstrom Anniversary Sale — an event that launched in the 1960s — is stepping up its digital game this year. To drive customer engagement throughout the two-week event which kicks off on July 21, the department store giant teamed up with Snapchat to create a custom lens that features accessories that will be highlighted during the Anniversary Sale.   

  • Discounter pulling plug on loyalty program

    Target is discontinuing its mobile Cartwheel Perks rewards program, but new app-based improvements are underway.   The discounter alerted shoppers participating across its five test markets via email that its “perks pilot is winding down.” Shoppers have until August 27, to collect points toward perks rewards, and all rewards must be redeemed by October 27, according to Target.  

  • Online giant in deal with unlikely retail partner

    Amazon is staking a claim in the appliance market in a big way in a partnership with Sears Holdings.   The embattled retailer announced it will sell its prized Kenmore-branded appliances on Amazon. The deal opens the way for the broadest distribution to date of Kenmore products outside of Sears stores and its websites. Distribution will be nationwide, and Sears Home Services and Innovel Solutions units will provide delivery, installation, and other services.  

  • Amazon’s Treasure Truck gears up for a national expansion

  • Online giant quietly launches meal kits

    Amazon isn’t wasting any time in entering the booming meal kit category.  
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