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ECOMMERCE

  • Specialty retailer integrates omnichannel experience

    As Cole Haan expands its breadth, the retail experience must remain consistent — regardless of the touchpoint shoppers use.    In partnership with Aptos, the specialty retailer now has a platform that delivers a seamless customer experience throughout the entire shopping journey. Regardless of whether shoppers visit one of the company’s 259 stores across 30 countries, or shop online, now they will get a unified experience.  

  • Walmart hosts virtual commerce competition

    Walmart’s technology incubator — called Store No. 8 — is on the hunt for cutting edge virtual reality (VR) solutions.   

  • Analysis: Prime Day a success in the eyes of consumers

    Amazon's third annual shopping event was a success in the eyes of consumers this year, according to InfoScout and Market Track’s survey of shoppers on Prime Day.   

  • Study: More shoppers to participate in ‘voice commerce’

    As the adoption of voice-controlled devices rises, so will the number of voice-enabled purchases.   This was according to “Walker Sands 2017 Future of Retail Study.” The report, which was conducted in late March, surveyed 1,622 consumers across the United States.    Nearly one in five consumers (19%) have made a voice purchase through an Amazon Echo or other voice-controlled device in the past year. Another 33% plan to do so in the next year.   

  • Amazon scores important win in huge foreign market

    Amazon has won the right to sell groceries in India.   The online giant currently sells groceries in India through a local partner. But it recently secured government approval to stock and sell its own food items, reported the Nikkei Asian Review.     

  • Prime Day knocks it out of the park — and not just with record sales

    Amazon’s third annual Prime Day was its biggest shopping event yet — and the biggest day in its history for signing up new Prime members.  

  • Study: What consumers expect when they buy online, pick up in store

    In the age of evolving consumer preferences enabled by digital technologies, customers continue demanding convenience and ease of use while shopping online. Additionally, they want instant gratification of purchasing items in the store and, increasingly, a combination of the two. To this effect, the buy online, pickup in store (BOPIS) option, or click and collect experience, has become a key component of customer satisfaction, loyalty and revenue growth.  

  • Study: Retailers should incentivize use of BOPIS drive store traffic

    Shoppers are buying more goods than ever online, but they also are increasingly picking the items up at — and returning them to — brick-and-mortar store.  
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