ECOMMERCE

As demand for American baby products increases among Chinese shoppers, Babyhaven not only saw an opportunity, it ran with it.   Babyhaven is an online retailer of baby and children’s merchandise in the United States. Like other brands however, the company is feeling pressure from competitors like Amazon, Walmart, and other traditional category retailers, such as Babies “R” Us, that can not only compete on price, but can offer speedier delivery windows.   

Two specialty retailers are hoping to get more customers on board with e-gifting.    Lily Pulitzer and Vera Bradley have joined Loop Commerce’s e-gifting service and platform, GiftNow.