ECOMMERCE

L’Oréal Paris is bringing the personalized service of a department store to the mass market with its latest in beauty digital innovation — “Makeup Genius.”

Based on the insight that beauty is one of the most “Googled” topics in the world — with about 4 billion searches a year — the group’s innovation incubator decided to respond to the needs expressed by consumers by offering greater customization and interaction with their brand.

Chain Store Age recently conducted a survey of leading grocery executives to find out how the industry perceives analytics and how they are using analytics models in key operational areas such as forecasting, price optimization, space planning, and customer marketing.