Domino’s unifies enterprise data management
Domino’s is ensuring all its disparate data is distributed through the proper pipelines to provide insights.
Every day, the world’s largest pizza retailer funnels data from internal supply chain and staffing systems, sales and orders from 16,000 U.S. and select international stores, as well as third parties, into more than 3,000 data pipelines and a data warehouse.
Domino's ingests, stages, and transforms data for use by multiple analytics pipelines, dashboards, reports, and other systems that drive decision-making based on food quality and customer satisfaction data and then shares that information back to franchisees.
In addition, each data pipeline requires performing coordinated interactions with solutions from technology providers including MicroStrategy, AMQ, Apache Kafka, Confluent, GreenPlum, Couchbase, Talend, SQL Server, and Power BI.
To ensure that its data pipelines run successfully at scale in production while also adhering to service level agreements (SLAs), Domino’s needed a platform capable of orchestrating application and data workflows across its tech stack.
The retailer also needed the flexibility to support growing data volumes and expanding business modernization initiatives. Domino’s selected the Control-M data orchestration solution because of its broad integration capability.
In addition, Domino’s can visualize its different data pipelines via a single view and receive proactive notifications when workflows fail. The retailer can also apply intelligent predictive analytics to SLA performance, and IT, data teams and business users all have self-service access.
Since implementing Control-M, Domino’s has orchestrated 3,000 data pipelines, improved its SLA performance, grown its data volume, increased the speed of producing critical reports, and rolled out new business services. Domino’s is currently processing data in near real time and working toward achieving real-time analytics.
"We’ve become a technology company that delivers pizza," said Deepti Soni, senior IT manager of data quality, data operations, and machine learning operations at Domino’s. "From business intelligence and marketing teams to franchisees and executives, many leaders across the company rely on output from data pipelines orchestrated by Control-M. It gives us the tools we need to deliver these critical reports and business services with confidence every day."
Domino’s pursues tech innovation
Domino’s has been actively involved in a wide variety of technology transformation initiatives. These include a partnership with Microsoft that will include the establishment of a joint innovation lab, as well as "Domino's Pinpoint Delivery," which allows customers to receive a delivery nearly anywhere they are.
The company also offers ordering options via its iOS app on Apple CarPlay, which is a feature of its "Anyware" ordering platform designed to enable customers to seamlessly place orders from any location via any device. Other examples include text-based ordering.
Domino’s also leverages the Vonage voice API integrated with the Vonage unified communications solution to enhance the customer ordering experience and connect more than 6,000 franchise and corporate locations across the U.S.
Other ordering innovations include Domino's Tracker, which enables customers to see their driver's GPS location, view an estimated time of arrival and receive text alerts about their delivery.
Based in Ann Arbor, Mich., Domino’s operates more than 19,800 stores in over 90 markets.