Dollar General Corp. is giving a discount to the folks on the frontlines of fighting the COVID-19 pandemic.
The discounter will provide all medical personnel, first responders and activated National Guardsmen with a 10% discount on qualifying purchases. The offer is good through April 30, with an extension to be evaluated in the coming weeks based on the status of the COVID-19 pandemic.
“On behalf of the entire Dollar General family, we would like to thank all of the physicians, nurses, pharmacists, paramedics, police officers, fire fighters, Guardsmen and other health care and front-line professionals working to support and care for our neighbors and communities,” said Todd Vasos, Dollar General’s CEO.
In addition, Dollar General plans to invest $35 million in bonuses for all eligible store, distribution center and private fleet employees who have been working during a six-week period starting in mid-March. The company is also providing all employees with an ongoing 30% digital coupon discount on its private brands through May 4, 2020.
Dollar General stores are also dedicating the first hour each morning to senior customers with the goal to provide at-risk neighbors the opportunity to shop for essential items in a less crowded environment. Stores are also closing one hour early to clean and re-stock shelves, as well as for employees’ safety and wellbeing.