Digital native fashion retailer Fwrd opens first pop-up

Fwrd is running a pop-up shop in a major West Coast city through most of the summer.

The online specialty fashion retailer, which positions itself as translating the brick-and-mortar boutique into an online shopping experience, opened its first-ever physical pop-up shop on Friday, June 9. Located in Los Angeles, the pop-up will run through Sunday, Aug. 13, 2023 on Melrose Avenue in West Hollywood. 

Fwrd is leveraging the Bolt Checkout Links payment solution to offer a seamless omnichannel checkout experience to pop-up shoppers. Customers at the store can scan a QR code to get immediately directed to a Fwrd-branded checkout page, where they can purchase items with a single click.

Pop-up customers will also have the opportunity to shop a special assortment of trending pieces curated by Fwrd creative director and supermodel Kendall Jenner. 

Revolve, the parent company of Fwrd, first used Bolt Checkout Links at Revolve Gallery, its multi-room pop-up “fashion experience,” at the 2022 edition of Fashion Week in New York City. The company leveraged the solution to a obtain 35% year-over-year increase in total orders at that event.

"As we celebrate Revolve’s 20th anniversary this year, we're always looking to power our brand with today's most innovative technology," said Raissa Gerona, chief brand officer, Revolve Group. "We expect this deepened partnership to contribute to our next phase of growth, and I'm thrilled to work closely with Bolt to further elevate the shopping experience for our customers—both online and in store."

"We're excited to discover more ways to use in-person experiences as a vehicle to drive customer engagement online,” said Jonathan Tam, VP of operations, Revolve Group. We see opportunities to use one-click QR codes at future pop-up events, physical ad spaces, various marketing channels, or ambassador programs."

"Revolve's commitment to innovation has been a key driver of its incredible growth over the past 20 years. We're thrilled to again partner with Revolve to power Fwrds exclusive pop-up, and we can't wait to bring a seamless shopping experience to this highly anticipated event in LA," said Bolt CEO Maju Kuruvilla. "These curated styles and physical spaces demand an innovative checkout solution, and we look forward to using Checkout Links to help every shopper buy with shockingly simple convenience."