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Home goods retailer turned hotel operator adds new location
West Elm has announced the newest location for its fledgling West Elm Hotels portfolio. The company, a division of Williams-Sonoma, is teaming up with Signature Development Group and Jordan Real Estate Investments to develop a hotel in Oakland, Calif. Expected to open in 2020, the hotel will be located in Oakland’s Uptown neighborhood, and will celebrate the rich diversity and history of the location.