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Disney testing new store design as part of omnichannel update
Disney is looking to update its customer experience, offline and online, in what it said represents "the next generation of Disney retail." The company is testing a new store prototype in select locations, including Century City, Calif.; Northridge, Calif.; Miami, Fla. (opening Sept. 28); Nagoya, Japan; and Shanghai, China. The prototype is designed to bring the magic of Disney to retail through innovative technology, storytelling and cast member interaction, the company stated. -
Innovative retail concept in store expansion mode
A tech-savvy retailer with an unusual business model is expanding its brick-and-mortar footprint nationally. b8ta announced plans to open four new stores, designed by Gensler, with locations in San Francisco, San Jose, Calif. (Santana Row), Houston (Galleria), and New York City. The expansion, which brings the company's total store count to nine, kicks off with the opening of a store in San Francisco’s Hayes Valley neighborhood on Sept. 29.