David’s Bridal expanding its alterations business

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David’s Bridal expanding its alterations business

By Dan Berthiaume - 10/06/2020

The nation's largest bridal retailer is expanding its alterations business to include merchandise from other stores. 

David’s Bridal will offer alterations at what it says is a competitive price, in an expedited timeframe, on a wide range of merchandise, from dresses to tuxedos to jeans. Customers in need of alterations can make an appointment via text or going online.

David’s Bridal employs more 2,100 alterations specialists, boasting the largest in-house alterations team in the country. The chain’s 300-plus stores receive requests on a daily basis from customers in need of alterations assistance on non-David's merchandise, “and they don't know where to go,” said Bob Walker, David's Bridal's chief field operations and store experience officer.

“Smaller boutiques and e-commerce companies typically don't offer alterations services, so a customer is left with limited options,” he said. “Over the past few months, we have taken a close look at our capabilities and realized we can make our highly talented alterations experts available to all."

According to David’s Bridal, the new alterations service is the latest step in a larger customer service transformation. Other steps include providing augmented reality (AR) and 3D visualizations of its best-selling wedding dresses, online installment payments, and virtual styling services.

David’s Bridal operates more than 300 stores across the U.S., Canada, U.K., and franchise locations in Mexico.