David’s Bridal is giving customers a new way to say yes to their dress when it comes to payments.
The retailer is partnering with financial products and service company Affirm to enable qualified customers to pay for their gowns over time, with monthly payments and no interest or late fees. By selecting Affirm as a payment method at checkout, qualified brides will be able split the cost of their purchase over three or six months for any purchase over $100.
The solution is now available on the David’s Bridal website and will be rolled out to all its 300-plus stores in the fall.
“We’re in the business of making dreams come true, and finding seamless, stress-free solutions to get every bride in the perfect dress is top priority for us,” said Kelly Cook, David’s Bridal chief marketing and IT officer. “We like to call ourselves ‘stress-free devotees’, dedicated to making the shopping experience fun and easy for all of our brides. Our partnership with Affirm is one way to do just that, allowing a modern payment option that grants more flexibility and multiple ways to shop for a once-in-a-lifetime dress without settling.”