CVS offers special access to Apple Fitness+

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

CVS Health is developing integrated subscription plans for the new Apple Fitness+ digital fitness experience.

Built by Apple for the Apple Watch wearable device and expected to be available later in 2020, Apple Fitness+ incorporates consumer health metrics from Apple Watch for users to visualize on their iPhone, iPad, or Apple TV, offering a personalized workout experience. Users have access to studio-style workouts delivered by trainers, underscored by motivating music from global artists.

CVS Health is developing a one-year subscription offer for commercial members of its Aetna managed healthcare company and CVS Caremark prescription management program participants, and will share details soon. Additionally, a free two-month subscription for Fitness+ will be offered to CVS Pharmacy ExtraCare loyalty members and all current CVS Health employees when the service is launched. 

This joint offering is a continuation of the relationship between Aetna and Apple that originated in 2016, when 90% of participants in the Aetna employee wellness subsidy program reported a health benefit from their use of Apple Watch. In 2019, Aetna collaborated with Apple to launch Attain, a comprehensive integrated wellness program via direct-to-member app that blends activity-driven incentives and rewards with personalized health recommendations.  

"Keeping people engaged and motivated on their path to better health is at the core of our business, which is why we are extending our collaboration with Apple to offer special access to Fitness+ through all the ways we connect with customers," said Jonathan Mayhew, executive VP and chief transformation officer for CVS Health. "Innovative fitness offerings like Fitness+ are even more critical as people strive to maintain their health during these challenging times."